By Caroline Quirk — From its nascent development in the 1990s to the introduction of a widely available app in 2018, deepfake technology has become both increasingly sophisticated and readily accessible to the general population.[1] Deepfake—a portmanteau of “deep learning” and “fake”—is a form of synthetic media in which artificial intelligence is utilized to create a digital copy of a person’s likeness or voice. Deepfake technology can be utilized in a myriad of ways: in the educational sphere to create interactive content, in the film industry to substitute the lead actor for their stunt double or to align the dubbing in a foreign language film, and in the retail sector to enhance a prospective buyer’s experience. However, despite its many beneficial uses, deepfake technology has also been applied with deleterious consequences including the disparagement of political foes, the creation of deepfake pornography, as well as fraudulent business schemes.